Custom
Typeface

Fitbit Ace LTE is the first ever connected smartwatch designed to get kids off the couch, and into the chicken-space-race. We worked with Studio Koto to create a headline font based on NaN Metrify to carry their brand values.

We based our work on the custom font on the brand’s four core attributes: Bold, Playful, Weird and Lovable. The distinctive squircle shape of the watch was our starting point to draw a bold titling sans serif with unexpected rounded counters. The solid proportion of the font are made to help it work on superposition of the brand’s dynamic backgrounds and images.

Custom Typeface
Year: 2023
Client: Fitbits

Agency: Koto
Team: NaN, Koto